VERENA intends to replicate with native species the strategies that made eucalyptus and pine planting into a commercial success in Brazil, thus contributing to a new forest industry.

With a vast expanse of degraded land and with low agricultural potential, a marked forestry vocation and a competitive forest industry, Brazil has the ideal physical and technical conditions for the success of a large-scale reforestation program with native species.

A good indication of this competence was the success of national silviculture in planting eucalyptus and pine, which currently takes up 7.8 million hectares and is responsible for Brazil's leadership in the production of paper and cellulose.

If such a market success was achieved with only two species, it is possible to imagine the treasure hidden in the diversified Brazilian flora with all its regional variations. VERENA's challenge is to transfer the expertise acquired in eucalyptus and pine to native species, turning it into a success case recognized worldwide.

Thus, in addition to developing a new and profitable silviculture niche, the country gains an activity that complies with the Forest Code (Law No. 12,651/12) and the commitments assumed within the Climate Agreement, such as to restore and reforest 12 million hectares by 2030 and to recuperate 15 million hectares of degraded pastures. It will also support, even if only indirectly, the strengthening of the rural economy and water security, by promoting a new forest industry.